Ernesto Sirolli: the one who gets it

What do unemployed hippies, an Italian shoemaker, a nun, Western Australian fishermen and a man who knows nothing about business have in common? Passion, creativity and the makings of powerful storytelling.

Ernesto Sirolli's plenary address, Passion, entrepreneurship and the rebirth of local economies, had one simple but profound message: do what you want to do and find someone to do what you hate.